A new video experience, only on AT&T.
The best concert ever. NOW
Watch Now

Taylor Swift NOW

Taylor Swift NOW is the ultimate experience for every Taylor Swift fan. Packed with never-seen Taylor videos, you’ll get an inside look at her life, and unique content spanning her entire career. Check back regularly for updates.
Watch it only On AT&T.

Intro

Taylor Swift welcomes you to her new channel and talks about the videos you’ll be able to see, at home or on the go, with Taylor Swift NOW only On AT&T.

1. I Surprised My Fans

Surprising her fans is something Taylor loves to do. Sometimes she shows up when they aren’t expecting her, sometimes she sends them gifts and she’s always “Taylurking” on the internet and checking out their pages. Watch all of the fun surprises!

2. On A Video Shoot: Part 1

Taylor talks about her music videos and shares stories you haven’t heard before. Plus, see what it was like for her to film these videos including behind-the-scenes footage from some of her biggest hits.

3. I Was Nostalgic

Every once in a while Taylor dedicates a song to her family. Through personal lyrics and cherished home movies, she shares her love and gratitude for the ones that have been there from the start.

4. I Had a Photo Shoot

Watch as Taylor prepares for the launch of Speak Now with photo shoots for the album and several magazine covers. Plus, be sure to watch the behind-the-scenes video with Peter Max, one of Taylor’s artistic heroes.

5. I Unplugged

Acoustic performances are how Taylor got her start. From coffee shops to fairs and much more, Taylor was always ready to pick up her guitar and perform. Check out performances from recent acoustic shows, plus special clips from earlier in her career.

6. I Went On Tour: Part 1

Watch as 18 year old Taylor embarks on her first headlining tour around the globe with The Fearless Tour. Then get ready for rehearsals of her second world tour, Speak Now, plus behind-the-scenes tour footage of Taylor and the band from overseas.

7. On A Video Shoot: Part 2

Taylor talks about her music videos and shares stories that you haven’t heard before. Plus, see what it was like for her to film these videos, including behind-the-scenes footage for some of her biggest hits.

8. I Totally Got Into Character

Storytelling through characters and costumes is one of Taylor’s favorite things to do.

9. When We Were OVER

In some of her oldest videos, watch as Taylor conveys through song the sometimes painful lessons of love and loss.

10. I Went On Tour: Part 2

Watch special highlights from Taylor’s third sold-out tour, The RED Tour, and hear a never-before-told story from her shows in Nashville. Then catch behind-the-scenes videos from her biggest tour yet, The 1989 World Tour.

11. On A Video Shoot: Part 3

Taylor talks about her music videos and shares stories that you haven’t heard before. Plus, see what it was like for her to film these videos, including behind-the-scenes footage for some of her biggest hits.

12. I Talked About My Music

Taylor shares insight into her creative process, including songwriting, collaborating with producers, what it’s like in the studio and creating her album packaging.

13. I Did A Special Event

A performance by Taylor Swift is always a special event and this is where you’ll be able to find recent performances.